Mayo Clinic Enterprise Portfolio Brand Direction & Creative Oversight

As Senior Creative Director on Mayo Clinic’s Brand Design and Creative Strategy team, my responsibility includes brand direction and creative oversight for the below programs and specific projects.

Department: Marketing Clinical Practice

Program: Ambulance & Transportation

• Project: 2023 Mayo Clinic Ambulance Design

Program: Patient Education

• Project: 2023-2024 Patient Education Adult Library Redesign

• Project: 2023-2024 Patient Education Parent Library Redesign

• Project: 2023-2024 Patient Education Teen Library Redesign

• Project: 2023-2024 Patient Education Kids Library Redesign

• Project: 2023-2024 Patient Education Grief Library Redesign

• Project 2024: Eradicating Racism Media Asset Library (Portrait Photography)

• Project 2024: Eradicating Racism Media Asset Library (Lifestyle Photography)

• Project 2024: Patient Education Media Asset Library (Portrait Photography)

Department: Marketing External-Facing Multimedia Photography & Video Shoots

• Project: 2024 Pulmonary Pathology Fellowship Program Photography Shoot

• Project: 2024 Nephrology Fellowship Program Photography Shoot

• Project 2024: Clinical Cardiac Electrophysiology Fellowship Program Photography Shoot

• Project: 2024 CIMGP Physician Photography Shoot

• Project: 2024 Interventional Cardiology Fellowship Program Photography Shoot, Arizona Campus

• Project: 2024 Volunteer Program Photography Shoot, Minnesota Campus

• Project: 2024 Allergy and Immunology Fellowship Program Photography Shoot, Arizona Campus

• Project: 2024 General Surgery Residency Program Photography Shoot, Arizona Campus

• Project 2024: Colorectal Cancer Awareness Video Shoot (Spanish), Arizona Campus

• Project: 2024 Facilities Operations Recruitment Video Shoot, Minnesota Campus

• Project: 2024 Orthopedic Surgery Residency Program Photography Shoot, Arizona Campus

• Project: 2024 Neuro Hospitalist Fellowship Program Photography Shoot, Arizona Campus

• Project: 2024 Multidisciplinary ENT Swallow Clinic Photography Shoot, Arizona Campus

• Project: 2024 DEI Multi-campus Multimedia Asset Library, Photography and Video Shoots, All Campuses

• Project 2024 Social Work Recruitment Video, Arizona Campus

• Project 2024 Surgical Renal Pathology Fellowship Program Photography Shoot, Minnesota Campus

• Project 2024 Van Cleve Cardiac Regenerative Medicine Program Photography

• Project 2024 Radiation Oncology Fellowship Program Photography Shoot, Minnesota Campus

• Project 2024 Air & Ground Ambulance Photography Shoot, Minnesota Campus

• Project 2024 GI & Hepatology Cancer Risk Outreach Video Shoot, Minnesota Campus

• Project 2024 Environmental Services Recruitment Video Shoot, Minnesota Campus

• Project 2024 Radiation Therapy Recruitment Video Shoot

• Project 2024 Creative Strategy Photo Art Direction Guide

• Project 2025 Vascular Neurology Fellowship Marketing Photography

Department: Marketing Education Project Portfolio

Program: School of Continuing Professional Development 

• Project: 2023-2024 Cardiovascular Continuing Medical Education Board Review Course CGI Assets

• Project: 2023 Cardiovascular Continuing Medical Education ESC Congress Booth Design

Program: School of Health Sciences

• Project: 2023 Mayo Clinic Associate Clinical Research Coordinator Recruitment Brochure Redesign

Program: School of Graduate Medical Education

• Project: 2023 Department of Laboratory Medicine and Pathology Recruitment Brochure Redesign

Program: Graduate School of Biomedical Sciences

• Project: 2023 Mayo Clinic Graduate School of Biomedical Sciences Recruitment Brochure Redesign

Program: College of Medicine and Science

• Project: 2023 Mayo Clinic College of Medicine and Sciences Recruitment Recruitment Brochure Redesign

Program: Alix School of Medicine

• Project: 2023 Mayo Clinic Alix School of Medicine Recruitment Brochure Redesign 

Department: Marketing Staff Engagement

Program: Employee Wellbeing

• Project: 2023 Employee Wellbeing Model Design

• Project: 2023 Employee Wellbeing Digital Asset Designs (web banners, screensavers)

• Project: 2023 Employee Wellbeing Promotional Campaign (banner ups, table displays)

Program: Bold Forward - Internal Facing

• Project: 2024 Bold.Forward.Unbound Style Guide Creative Oversight

• Project: 2024 Bold.Forward.Unbound Presentation Design Creative Oversight

Program: Plummer Chart

Program: Staff Satisfaction

Program: Workforce of the Future

Program: Diversity and Inclusion

• Project: 2023 “Everybody In” Wordmark Redesign

Program: Officers and Councilors

Department: Marketing Human Resources & Recruitment

Program: Recruitment Ads

• Project: 2023 Internal Medicine HR Recruitment Ads

• Project: 2023 Emergency Medicine HR Recruitment Ads

• Project: 2023 Anesthesiology HR Recruitment Ads

• Project: 2023 Family Medicine HR Recruitment Ads

• Project: 2023 Minnesota Medicine HR Recruitment Ads

• Project: 2023 Nursing HR Recruitment Ads

Department: Marketing Florida

Program: Florida Innovation Exchange

• Project: 2023 Florida Innovation Campaign

• Project: 2023 Innovation Exchange Connector Tool Campaign

Department: Marketing Supply Chain Management Project

Program: Mayo Clinic Store - Employee Facing

• Project: 2023 Department Specific Promotional Logo Design

Program: Mayo Clinic Store - Consumer Facing

Department: Marketing Consultative Requests

Program: Short Term Brand Consultative Requests

• Project: 2023 Discovery Coast Logo Design

• Project: 2023 Discovery Coast Promotional Flyer Design

• Project: 2023 Discovery Coast Promotional Video

• Project: 2023 Discovery Oasis Logo Design

• Project: 2023 College of Medicine Micro Credentialing Badge Design

• Project: 2023 Department of Laboratory Medicine & Pathology Digital Micro Credentialing Badge Design

• Project: 2023 Department of Laboratory Medicine and Pathology  Rich Ties Challenge Coin Design

• Project: 2023 Kogod Center for Aging Illustration Designs

• Project: 2023 Connect & Collaborate Brand Design

• Project: 2023 Center for Humanities in Medicine Program Naming: Literature & Medicine Newsletter 

• Project: 2023 Alligator Tank Logo Design

• Project: 2023 Mayo Clinic Values Book Design 

• Project: 2023 Department of Nursing Digital Health & Technology Artwork Design

• Project: 2023 Multimedia Discovery Coast Promotional Video

• Project: 2023 Physician Scientists Leadership Project

• Project: 2023 Genometrics Pharmacy Direct to Consumer Service Project

• Project: 2023 GIH Education Outreach Project

• Project: 2023 From Day One Ad Design

• Project: 2023 Rochester Civic Theater Ad Design

• Project: 2023 Rochester Magazine Ad Design

• Project: 2023 Rochester Womens Magazine Ad Design

• Project: 2023 Mayo Clinic School of Health Sciences PTK Newsletter Ad Design

• Project: 2023 Onco-Nephrology Fellowship Program Ad Design

• Project: 2023 Q4 Benefits Quarterly Magazine Ad Design

• Project: 2023 Minnesota Science Teachers Association Ad Design

• Project: 2023 Sponsorship Ad Design

• Project: 2023 Minnesota Zoon Sponsorship Ad Design

• Project: 2024 HPI Conference Sponsorship Ad Design

• Project 2024 Preventative Cardiology Fellowship Ad

Program: Brand Approved Logo Design

• Project: 2023 Mayo Clinic Section of Social Work Apparel Logo Design

• Project: 2023 Mayo Clinic Alumni Association Logo Design

• Project: 2023 Mayo Clinic Special Purpose Processor Development Group Logo Design

• Project: 2023 Mayo Clinic Department of Quantitative Health Sciences Logo Design

• Project: 2023 Mayo Clinic Office of Equity, Inclusion, and Diversity Logo Design

• Project: 2023 Mayo Clinic Department of Nursing Medical Surgery Palliative Care Logo Design

• Project: 2023 Mayo Clinic Division of Cardiovascular Ultrasound Logo Design

• Project: 2023 Mayo Clinic Radiation Oncology Logo Design

• Project: 2023 Mayo Clinic Center for Tuberculosis Logo Design

• Project: 2023 Mayo Clinic Quality Logo Design

• Project: 2023 Mayo Clinic Applied Scholarship and Education Science Logo Design

• Project: 2023 Mayo Clinic Orthopedics & Sports Medicine Logo Design

• Project: 2023 Mayo Clinic Emergency Medicine Logo Design

• Project: 2023 Mayo Clinic Administrative, Research, and Education Applications Logo Design

• Project: 2023 Mayo Clinic Orthopedic Surgery Logo Design

• Project: 2023 Mayo Clinic Special Services Logo Design

• Project: 2024 Lymphoma Biostatistics and Data Science Laboratory Logo Design

• Project: 2024 Department of Otolaryngology Head and Neck Surgery Logo Design

• Project: 2024 School of Health Sciences Logo Design

Program: Brand Approved Icon Design

• Project: 2023 Personal Growth Icon Design

• Project: 2023 Artificial Intelligence Icon Design

• Project: 2023 Saltshaker Icon Design

• Project: 2023 Hidden Eye Icon Design

• Project: 2023 Nursing Icon Design

• Project: 2023 Qualitative Analysis Icon Design

• Project: 2024 Caring Canine Dog Icon Design

• Project: 2024 Caring Equine Horse Icon Design

• Project: 2024 Van Icon Design

• Project: 2024 Vanpool Icon Design

• Project: 2024 Biking Icon Design

• Project: 2024 Patient Screen Icon Design

• Project: 2024 Data Analytics Icon Design

• Project: 2024 Translational Expert Icon Design

• Project: 2024 Risk Management Icon Design

• Project: 2024 Blood Pressure Cuff Icon Design

• Project: 2024 Collaboration Icon Design

• Project: 2024 Meeting Icon Design

• Project: 2024 Gift Box Icon Design

• Project 2024 Construction Cone Icon Design

• Project 2024 Flag Icon Design

• Project 2024 Inpatient Bedside App Icon Design

• Project 2024 Announcement Icon Design

Program: Brand Approved Correspondence Design

• Project: 2023 Mayo Clinic Correspondence Policy Document & Service Card Templates

• Project: 2023 Mayo Clinic Business Cards

• Project: 2023 Mayo Clinic Letterhead

Department: Marketing Quality

Program: Revenue Management

Program: Value

Program: Mayo Experience

Program: Quality & Affordability

Department: Marketing History & Heritage

Program: Heritage Days

Department: Marketing Research Project

Program: Center for Multiple Sclerosis and Autoimmune Neurology

Program: Center of Science Health Care Delivery

Program: Center for Individualized Medicine

Program: Cancer Center

Program: Regenerative Medicine

Department: Communications

Program: Mayo Clinic News Network

• Project: 2023 Mayo Clinic News Network Thematic Content (Designer Supervision)

Program: Executive Office Communications

• Project: 2023 Annual Report

Department: Marketing Digital Leadership

Department: Marketing Community Engagement

Brand Design & Creative Strategy Operations

As Senior Creative Director on Mayo Clinic’s Brand Design and Creative Strategy team, my responsibility includes sourcing, vetting, onboarding, training, and managing all external creative resources used by the team. This includes managing budgets, funding, invoicing, contracts, and remote network access for freelancers, contractors, agencies, and production vendors. In addition to managing brand resources, I also oversee select design resources for strategic projects in other departments.

Studio Operations: Talent Supervision & Management

Responsibility: Supplemental Designers (Employees)

• 2023-2024 Brand Design & Creative Strategy Supplemental Designer (Brand Strategy)

• 2023-2024 Brand Design & Creative Strategy Supplemental Designer (Communications)

• 2024 Brand Design & Creative Strategy Supplemental Designer (Bold.Forward.Unbound)

• 2024 Brand Design & Creative Strategy Supplemental Designer (Executive Office)

Responsibility: Contractor Management (Non-Employees)

• 2023 Freelance Roster Contract Setup, Training, & Management

• 2023 Agency Roster Contract Setup, Training, & Management

• 2023 Production Vendor Roster Contract Setup, Training, & Management

• 2024 Freelance Roster Contract Setup, Training, & Management

• 2024 Agency Roster Contract Setup, Training, & Management

• 2024 Production Vendor Roster Contract Setup, Training, & Management

Responsibility: Requests for Agency Proposals - Long Term Partnership Contracts (Non-Employees)

• 2023 Integrated Marketing Demand Generation Agency Partnership RFP

• 2024 Human Resources Recruitment Marketing Agency Partnership RFP

Studio Operations: SharePoint Management

Responsibility: Creative Studio Operations

• 2023 Brand Design & Creative Strategy SharePoint Redesign

• 2024 Brand Design & Creative Strategy SharePoint Maintenance

Studio Operations: Brand Approved Media Asset Management                    

• 2022 Media Asset Manager Quarterly Brand-Approved Image Review and Selection

• 2023 Media Asset Manager Quarterly Brand-Approved Image Review and Selection

• 2024 Media Asset Manager Quarterly Brand-Approved Image Review and Selection

Professional Development

Online Courses & Certifications

• 2023: The Essential Guide for Effective Managers

• 2023: Creating Team Vision, Mission, and Values

• 2023: Leadership: How to Influence, Inspire, and Impact as a Leader

• 2023: Personality: Influence with DISC Behavioral Styles at Work

• 2023: Stress Management: 40+ Easy Ways to Deal with Stress

• 2023: Meet Your Brain: An Introduction to Neuroscience

• 2024: The Neuroscience of Leadership

• 2024: DISC Assessment