OSTK Brand Style Guide Creation

Position: Creative Director

Portfolio: Overstock, Inc.

Industry: Technology, E-commerce

Year: 2017-2022

E-commerce Product Content:

I created master style guides detailing angles, lighting, shadowing, proportions, file naming, carousel order, and specific contingencies for all home furniture and decor products. Guides detailed content examples and instructions for product page silo images, lifestyle template creation, and 360 videos based on SEO best practices. Style guides for product page imagery include the following: upholstery, living, dining, kitchen, bar, bedroom, mattresses, bathroom, office, entryway, lighting, decor, and rugs.

E-commerce Marketing Content:

Additionally, I created style guides and inspiration decks for various room types, design styles, seasonal promos, and product showcases for visual references to inspire 3D artists to design lifestyle imagery on brand with traditional photo studio marketing content. Profiles for specific interior design styles included the following: mid-century modern, boho, contemporary, glam, industrial, farmhouse, traditional, and shabby chic.