OSTK Product Development: 3D Model Viewer & AR

Position: Creative Director

Portfolio: Overstock, Inc.

Industry: Technology, E-commerce

Year: 2017-Present

Working cross-collaboratively with product managers and UX teams, my team successfully launched two new interactive 3D experiences on the e-commerce product page including a 3D model viewer and augmented reality.

The 3D model viewer embedded a real-time model of the product into the image carousel allowing customers to interact with the product by dragging their mouse or finger to rotate and zoom.

The AR feature allowed customers to view the product in their own space using a mobile device to help visualize scale.

Interactive 3D content helped customers engage and connect with products and provided additional information which increased purchasing confidence and reduced costly returns.