OSTK Product Development: CGI Lifestyle Room Scene Content

Position: Creative Director

Portfolio: Overstock, Inc.

Industry: Technology, E-commerce

Year: 2017-2022

The goal of this proof-of-concept proposal was to expand beyond individual product lifestyle images to produce lifestyle photography of full room scenes for use in marketing promotional content.

Original room scenes, product showcase layouts, and hybrid photo studio background plates could be designed with specific advertising promotions in mind and reused or redesigned in the future. 3D Artists could also add animations to scenes to create eye-catching video content for multi-channel marketing campaigns.