OSTK Product Development: CGI Lifestyle Image Content

Position: Creative Director

Portfolio: Overstock, Inc.

Industry: Technology, E-commerce

Year: 2017-2022

I worked with domestic and international vendors to design and develop 3D content automation tools to produce lifestyle photography at scale for Overstock’s Private Label brands.

All products were showcased utilizing standardized templates, set building materials, lighting, shadows, proportions, file naming, and carousel sequencing across all home furniture and decor product categories.

By creating product templates with style-specific set elements and props, high volume batches of 3D models could be processed through 3D visualization tools using set building interfaces and automation scripts.

The addition of product lifestyle content increased visual consistency across all Private Label brands, increased customer confidence, and reduce costly returns. Providing unique content to product pages helped to increase SEO and organic traffic and thus reduce marketing acquisition costs.