Scandinavian Designs Brand Marketing Content: Materials

Position: Photography Director

Portfolio: Interline, Inc.

Industry: Furniture & Decor Retail

Year: 2014-2017

In order to showcase all color, size, material, and custom variations on the new e-commerce website, I developed a system to produce, photograph, and process all swatches to create a material library of all available product options.

Suppliers’ swatch collections were carefully photographed and color corrected to showcase all upholstery, wood, and other textile product variations that may or may not have been available in showrooms or in e-commerce photography.

Final photography was used on e-commerce product pages as well as print catalogs and other product support materials.