Scandis E-commerce Brand Launch

Position: Photography Director

Portfolio: Interline, Inc.

Industry: Furniture & Decor Retail

Year: 2014-2017

In 2014 Scandinavian Designs created a sister brand called Scandis to tests new product collections and coordinate the logistics of adding e-commerce functionality to other brands. Scandis included a variety of craftsman furniture and home decor products with the intent to create a uniquely Nordic visual identity.

I photographed all product collections straight out of the container in a warehouse setting outside of Seattle, Washington. Using only natural light from warehouse garage bays and simplistic set designs, all product and lifestyle photography was arranged and styled in a minimal and playful manner to highlight simplistic Nordic beauty and focus on a more European brand aesthetic.

All content was produced, art directed, styled, photographed, and processed with only a two-man crew including myself and the visionary owner of Scandis. I further assisted the web designer in designing the UX for product pages, landing pages, various homepage mods, and setup social media accounts for marketing purposes.