Scandinavian Designs Visual Merchandising Rebrand

Position: Photography Director

Portfolio: Interline, Inc.

Industry: Furniture & Decor Retail

Year: 2014-2017

In 2016 Scandinavian Designs hired two leading merchandising specialists as consultants to refresh merchandising assortments and store layouts across the country.

Because of my familiarity with the company’s inventory assortment, I was selected to work on this special project with one of the consultants over a six month period.

Together we created visual merchandising plans for showrooms based on unique store layouts, store sizes, regional customer demographics, inventory volume, and product price points. Planograms were created digitally to visually outline collection displays and product styling instructions for regional visual merchandising specialists. Floor plans were mapped out in AutoCAD to ensure accurate layouts, size requirements, and placement of product displays within unique showrooms.

The Bay Area’s largest showroom was selected as the beta test for the visual merchandising refresh in order to provide a real world example for other stores.