Scandinavian Designs Brand Marketing: Photo Studio Creation

Position: Photography Director

Portfolio: Interline, Inc.

Industry: Furniture & Decor Retail

Year: 2014-2017

I art directed, styled, photographed, and processed showcase and lifestyle photography for print and web advertising using a mix of studio and on-location settings.

Major campaign and catalog photo shoots were typically shot in rented properties across the San Francisco Bay Area while e-commerce and advertising support materials were photographed in the studio with a very nimble crew of assistants.

Final visual content was used in catalogs, mailers, magazine advertisements, social media, PLA, e-commerce, and regional billboards.