Dania Furniture Rebrand

Position: Photography Director

Portfolio: Interline, Inc.

Industry: Furniture & Decor Retail

Year: 2014-2017

In order to showcase the complete rebranding of Dania Furniture and distinguish the transitional aesthetic from other unique brands within the company, all product lifestyles were photographed inside the Spokane, Washington showroom.

The historic building provided unique opportunities for set building, arranging, and styling. Additionally, this approach provided seamless visual consistency between online, print, and in-person shopping experiences for the customer.

All visual content was produced, art directed, styled, photographed, and processed by a two man crew including myself and the company's Director of Visual Merchandising.