F+S Brand Marketing: NeoCon Pop-Up Showroom

Position: Sr. Product Photographer

Portfolio: Forms+Surfaces

Industry: Architectural Manufacturing

Year: 2012-2013

Timed to coincide with NeoCon 2013, the Chicago pop-up showroom invited designers to explore, play, and connect with a remarkable breadth of surfaces, systems, and online design tools. The latest innovations were presented in displays that inspired visitors to connect, interact, and experience products in new ways.

I worked with the Art Director and Senior Industrial Designers to create promotional material for the pop-up including the multi-channel advertising campaign, showroom signage, and on-site PR photography. Additionally, I was able to spend Design Week at the pop-up to showcase virtual design tools, catalogs, and product support materials.